The cover is quite stunning, but not crazy about how the primary symbol is covered up by the flap (even through there are a series of smaller Banu Haqim symbols on the flap). However it still looks good, the geometric designs go well with the Banu Haqim theme. The back has the BNS logo on it, so there is some out of game branding there. The interior is plain, the pages unlined. However, if you intend to get this as a gift it comes in the coolest gift box! The other journal I bought didn't have one, so that's a plus. I may save the box to give out a gift in!